Go-to-market, at founder speed.
Poppy OS builds the go-to-market engine behind fast-growing, venture-backed companies — positioning, pipeline, lifecycle, and the AI automation that runs them. The same playbooks used inside Y Combinator startups, fitted to the stage you're at now.
Based in London & New York · Working with founders across the US and Europe
Built and run growth, ops, and people functions inside YC-backed startups from seed through Series B — now advising founders on go-to-market directly.
One go-to-market engine. One operator.
Each engagement targets the part of go-to-market that's stalling growth most — the message, the pipeline, or the follow-up — and is built to run without you once it's live.
Positioning & Launch
Say what you do so the right buyers get it in ten seconds.- ICP definition & buyer research
- Positioning & messaging frameworks
- Launch playbooks & go-to-market plans
- Website & sales narrative
- Competitive intel & battlecards
Pipeline & Demand
A repeatable way to turn attention into qualified conversations.- Channel strategy & demand-gen plan
- Content engine & editorial calendar
- Outbound & inbound motion design
- CRM setup & attribution tracking
- Funnel metrics & weekly reporting
Lifecycle + AI Automation
Lean marketing engines run by workflows, not headcount.- Lifecycle & nurture automation
- AI-assisted content pipelines
- Lead routing, enrichment & scoring
- Onboarding & activation sequences
- Growth experimentation loops
Growth is an ops problem too. When the go-to-market engine needs a stronger chassis, I also build the support systems around it: sales & marketing ops (tool stack, handoffs, reporting), GTM hiring (scorecards and comp bands for your first marketer, SDR or AE), and board & investor reporting.
AI-native tooling, chosen deliberately — including Claude Code for building and maintaining the automations that keep your go-to-market engine running after I've handed off.
A four-stage engagement.
No vanity dashboards. Every engagement moves through the same four stages — each tied to pipeline — then hands off cleanly to your team.
Diagnose
I sit with your team, audit your funnel, messaging, and tooling as they run today, and map where pipeline and budget are leaking.
Design
I define the ICP and positioning, then design the channels, automations, and tooling for your stage — not a generic playbook lifted from a bigger company.
Deploy
We launch together — campaigns, automations, and reporting — train the team, and run the first full cycle live.
Hand off
Everything is documented, an internal owner is trained, and I stay on in an advisory capacity if you want it.
The ledger.
A running record of the engagements I've led — kept in the same format I'd keep for you.
Client names withheld under NDA. Case studies available on request.
I've run growth from the inside.
Before advising founders, I built and ran marketing, ops, and people functions inside Y Combinator–backed startups — the unglamorous, load-bearing work of launch playbooks, lifecycle campaigns, pipeline reporting, and the hiring systems behind them that let a small team punch above its weight. Poppy OS exists to bring that same go-to-market discipline to founders who don't yet have the headcount to build it themselves.
What founders say.
"Brought order to our ops in a way we hadn't been able to do ourselves — and stayed hands-off enough that it was actually ours by the end."
— Founder, [Client name]"Our hiring finally felt like a system instead of a scramble. Worth every hour."
— Co-founder, [Client name]Let's look at what's slowing your growth.
Intro calls are 30 minutes, no deck required. I'll ask about your stage, your pipeline, and where go-to-market is getting stuck — then tell you honestly whether Poppy OS is a fit.
[email protected]